Beard is not just "let it grow". The shape completely changes the perception of your face.
Round face: elongated beard
A longer beard at the chin, shorter on the sides, visually stretches the face.
Long face: fuller beard
Opposite. A full beard with volume on the sides balances the length.
Square face: softer beard
If you already have a strong jawline, a sharply defined beard accentuates it. Go softer and rounder.

