Beard is not just "let it grow". The shape completely changes the perception of your face.

Round face: elongated beard

A longer beard at the chin, shorter on the sides, visually stretches the face.

Long face: fuller beard

Opposite. A full beard with volume on the sides balances the length.

Square face: softer beard

If you already have a strong jawline, a sharply defined beard accentuates it. Go softer and rounder.